CCPA Compliance
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from furtherfood.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
CCPA Compliance
This Privacy Notice for California Residents supplements and is expressly made part of the information contained in this Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this Notice to comply with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this Notice.
Information We Collect
Our Websites collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”).
We may use or disclose the personal information we collect for one or more of the following business purposes:
1. To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
2. To provide, support, personalize, and develop our Websites, products, and services.
3. To create, maintain, customize, and secure your account with us.
4. To process your requests, purchases, transactions, and payments and prevent transactional fraud.
5. To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
6. To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Websites, third-party sites, and via email or text message (with your consent, where required by law).
7. To help maintain the safety, security, and integrity of our Websites, products and services, databases and other technology assets, and business.
8. As described to you when collecting your personal information or as otherwise set forth in the CCPA.
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that Further, Inc. disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your request, we will disclose to you:
1. The categories of personal information we collected about you.
2. The categories of sources for the personal information we collected about you.
3. Our business or commercial purpose for collecting that personal information.
4. The categories of third parties with whom we share that personal information.
5. The specific pieces of personal information we collected about you (also called a data portability request).
To exercise the access, data portability, and deletion rights described above, please submit a request to us by either:
Emailing us at wecare@furtherfood.com
Sending a letter to Further Food 100 Shoreline Highway, Building B, Suite 100, Mill Valley California 94941
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA.
Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at wecare@furtherfood.com or by mail using the details provided below:
Further Food
[Re: Privacy Compliance Officer]
100 Shoreline Highway, Building B, Suite 100, Mill Valley California 94941
Information we collect
Information you provide to us
We collect the personal information you provide to us when you Customers. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases, other purchasing behavior, and credit card or debit card number
- Other Sensitive Data, including precise geolocation
We collect the personal information you provide to us when you In-Store Customers. The categories of information we may collect include:
- Personal Identifiers, including name and email address
We collect the personal information you provide to us when you Newsletter Subscribers. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases and other purchasing behavior
We collect the personal information you provide to us when you Website Visitors. The categories of information we may collect include:
- Personal Identifiers, including name and email address
- Commercial and Financial Information, including purchases
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Information collected automatically
We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. We also collect geolocation data. This data may be collected using browser cookies and other tracking technologies.
Opt-Out Preference Signals. Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension. Find out how to enable GPC..
Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Data Analytics Providers, and Other consumers (e.g., referrals).
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
Purposes of Processing
We process personal information for the following purposes:
- Advertising and Marketing
- Audit Current Interactions
- Internal Research
- Provide Products or Services
- Security
- Short-Term Transient Use
How we disclose information
Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To
We may disclose the following personal information about you when you Customers:
Personal Information Category | Categories of Service Providers | Categories of Third Parties |
---|---|---|
Personal Identifiers | Business Operations Tool, Commerce Software Tools, Customer Support Tools, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Co-Branded Giveaway Partners, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services |
Online Identifiers | Commerce Software Tools, Payment Processors, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, Payment Processors, and Sales & Marketing Tools |
Internet Activity | Commerce Software Tools, Customer Support Tools, Payment Processors, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, and Sales & Marketing Tools |
Commercial and Financial Information | Commerce Software Tools, Customer Support Tools, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks and Payment Processors |
Other Sensitive Data | Payment Processors | Payment Processors |
We may disclose the following personal information about you when you In-Store Customers:
Personal Information Category | Categories of Service Providers | Categories of Third Parties |
---|---|---|
Personal Identifiers | Commerce Software Tools | Ad Networks and Co-Branded Giveaway Partners |
Online Identifiers | None | Ad Networks |
Internet Activity | None | Ad Networks |
We may disclose the following personal information about you when you Newsletter Subscribers:
Personal Information Category | Categories of Service Providers | Categories of Third Parties |
---|---|---|
Personal Identifiers | Commerce Software Tools and Sales & Marketing Tools | Ad Networks |
Online Identifiers | Commerce Software Tools and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
Internet Activity | Commerce Software Tools and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
Commercial and Financial Information | Sales & Marketing Tools | Ad Networks |
We may disclose the following personal information about you when you Website Visitors:
Personal Information Category | Categories of Service Providers | Categories of Third Parties |
---|---|---|
Personal Identifiers | Customer Support Tools and Sales & Marketing Tools | Ad Networks and Co-Branded Giveaway Partners |
Online Identifiers | Commerce Software Tools and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, and Sales & Marketing Tools |
Internet Activity | Commerce Software Tools, Customer Support Tools, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, and Sales & Marketing Tools |
Commercial and Financial Information | None | Ad Networks |
California Privacy Notice (CCPA)
This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Collection and Disclosure of Personal Information
The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we disclose information. The length of time for which we retain personal information is described above in How long we keep your data. Our purposes for processing data are described above in Purposes of processing.
Information “Sharing” and “Selling”
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Commercial and Financial Information, Internet Activity, Online Identifiers, and Personal Identifiers. This allows us to show you ads that are more relevant to you.
We "sell" personal data to third parties, as that term is defined in the CCPA.
You may opt-out of these data practices here.
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
CCPA Rights
Your CCPA rights are described below. Make a Privacy Request by clicking here or the link at the top of this page.
Right to Know and Access
You have the right to request to know and access the following about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you
- the categories of sources from which we collect personal information about you
- the business or commercial purposes for which we collect, sell, or share personal information
- the categories of third parties with whom we disclose the information
- the categories of personal information about you that we have sold, shared, or disclosed for a business purpose, and the categories of third parties to whom we have sold, shared, or disclosed that information for a business purpose
The information we would provide to you in response to a Request to Know Categories is contained in this Privacy Notice. To receive a copy of the specific personal information we have about you, submit a Request to Know or Access via the link above. If you make a Request to Know more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete from our records your requested personal information and direct our service providers to do the same.
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
- We will not provide a different level or quality of goods or services to you
- We will not suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services
- We will not retaliate against you, as an employee, applicant for employment, or independent contractor
We may still offer you certain financial incentives permitted by the CCPA such as discounts, rewards, premium features, or loyalty accounts that can result in different prices, rates, or quality levels.
Right to Opt-Out
You have the right to opt-out of any selling and sharing of your personal information.
You may exercise your right to opt-out here.
Right to Correct
You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.
Request Verification
Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request. If you submit a request not through our webform, we will ask you to provide the same information requested in the webform.
For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.
In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:
- If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
- If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
Authorized Agent
A California resident's authorized agent may submit a rights request under the CCPA by emailing us at wecare@furtherfood.com. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.
Contact Us
Sending a letter to Further Food 100 Shoreline Highway, Building B, Suite 100, Mill Valley California 94941
Data Rectification
You can use the link below to update your account data if it is not accurate.
Data Portability
You can use the links below to download all the data we store and use for a better experience in our store.
Access to Personal Data
You can use the link below to request a report which will contain all personal information that we store for you.
Do not Sell My Personal Information
You can submit a request to let us know that you do not agree for your personal information to be collected or sold.
Right to be Forgotten
Use this option if you want to remove your personal and other data from our store. Keep in mind that this process will delete your account, so you will no longer be able to access or use it anymore.